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The Surge in AI
Artificial intelligence (AI) technology is at the forefront of smart service systems such as driverless cars, telehealth, and cybersecurity, offering service improvements and enhancements made possible through virtual assistants, personalization, language translation, facial recognition and more. With all the buzz around AI, in particular due to breakthroughs in generative AI (GenAI), there are also concerns of the impacts on humanity.
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A Global Race
Advantages of AI in the global competitive market include better accuracy, higher processing speeds, optimal decision-making, high reliability, continuous working, the ability to process complex and large amounts of data, the ability to work in areas that involve risks for humans, optimization of resources, digital assistants and working as a public utility. But there are also disadvantages like high costs,
lack of creativity, lack of emotions and feelings, and a dependency on machines. -
AI as a Disruptor
AI is disrupting service industries, businesses and workforces. Because this shift is happening faster than policy and regulation can keep up, companies and individuals need to consider a diverse, equitable and inclusive approach to prepare for the future, facilitate conversations, inform frameworks, improve processes, and prevent unintended, harmful outcomes. There will be difficult challenges and decisions ahead that will require empathy.
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Why Ai and DEI ?
There is a wave of tecchnophobia happening due to a combination of media sensationalizing AI and real-world implications of the adoption of AI technology. By concurrently researching AI and diversity, equity and inclusion, unintentional outcomes that are harmful within these models and systems become exposed. Aligning DEI principles and values to how an organization responds to the adoption of AI are conversations that need to hapen to ensure safer systems for all.
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Governance and Policy
There is no one-size-fits-all ethical framework for AI. National and international policies exist, and are being formed, to advocate for human rights and privacy in the digital age. The White House created the Blueprint for an AI Bill of Rights as a guide to protect all people from AI related threats, and an executive order was issued directing federal agencies to root out bias in their design and use of new technologies to protect the public from algorithmic discrimination
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Beyond Responsible AI
By combining AI and DEI, there are broader benefits. We can consider diversity in stakeholders and teams working on AI solutions and open-source equity available with AI GPT models. There are opportunities for more inclusive products such as customized learning experiences and medical screening technology. By systematically zooming in and out to examine how AI and DEI can be combined for good, there are opportunities we never thought were possible.
quotes
“How we price, what our timeline is, where costs are shared, where they're saved… I think this is something that we'll have to figure out as we start learning more and more about what is possible because it is going to change how we relate to our clients.”
“I think it's on the extreme ends that the problems really arise — the blind trust or just the complete dismissal.”
“What I would say from a data perspective is most clients don't have data clean enough.”
“no important problem is easy.”
Adapting Our Approach to Reset Expectations
The Design Thinking DVF+ Framework • An Adapted Model
All DVF pillars remain foundational to aligning to business goals, but a key
fourth dimension proposed is ‘responsibility’ (what positively impacts people,
communities, and the environment). By adding responsibility, a more modern,
holistic business approach is created. Responsibility can include positive
impacts on society, communities, stakeholders, and the environment. For AI,
the responsibility quadrant includes responsible AI principles and practices
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Bring Together a Diverse Team
Build a team that is inclusive of different skills, backgrounds, capabilities, new perspectives and marginalized voices. The Design Council determined roles that are key catalysts of change. Consider these roles within an organization to help strategically advance responsible AI initiatives.System Thinkers
Designers and Makers
See how everything is connected and independent
Find the root of the problem
Bring together new perspectives
Hold complexity
Work at different levels
Design products, places and services
that adhere to ethical AI values
Design policies, clear frameworks and
parameters for decisions
Produce in depth knowledge about
what works technically, socially and
strategically for businesses
Encourage people to think more
broadly and hopefully
Develop wider concepts of value and
measure and demonstrate them
Amplify stories of transparency and
important information
Gain buy-in from all levels
Connect different interventions at
different levels
Connect partners
Connect people with shared goals
Advocate to create movements
together for further innovation -
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Proactively Pairing Intention and Process
the 5a approach
Valuing Voices
join and share the conversation
The field of artificial intelligence has the potential to shape and impact our society in profound ways. Without conscious efforts to incorporate DEI principles, AI systems can perpetuate and even exacerbate existing inequalities and biases. By prioritizing diversity, equity, and inclusion in our design solutions, we can ensure that our AI technologies work for everyone, regardless of their background or identity.
Incorporating DEI principles into AI design solutions may present challenges, but it is a worthy and necessary endeavor. By committing to this cause, we can influence the future of technology in a positive and inclusive manner.
Together, let's create AI solutions that truly serve and benefit all members of our global community.
Organizations Taking Action
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Blueprint for AI Bill of Rights
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Center for AI Safety (CAIS)
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
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FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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DESIGN DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
About the researcher
Lindsay holds a career of excellence in branding, advertising, UX and brand strategy. As a former creative director with over a decade of experience, she returned to SCAD to pursue a masters degree in service design. She believes we need bold, creative, design leaders that care about co-creating solutions that impact humanity and the environment in a positive way to help tackle the most difficult problems facing our future.